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Introducing Axon

Axon is a market-proven personalization platform for online content providers that automatically and anonymously connects consumers with content they want, when and where they want it.

• Axon delivers consumer engagement through personalization.
• Consumers remain anonymous.
• Increases the value of online ad inventory for partners that use it.
• Provides the most complete view of consumer interests.

Axon delivers consumer engagement through personalization

When content and applications are personalized by Axon, interaction rates increase up to 3 times because consumers are presented with information that is highly relevant and therefore more engaging.

Consumers remain anonymous

Axon was designed to provide consumers with high value personalization services in a way that is respectful of their privacy. Axon technology does not collect and use personally identifiable information such as names, addresses and email addresses to identify users. We don't need to know who our users are to deliver the benefits of personalization.

Increases the value of online ad inventory

By targeting ads to anonymous individuals instead of Web pages, Axon can increase the value of a partner's ad inventory by up to 15 times. Today, Web pages with strong commercial context – car buying, travel, personal finance – command the highest rates. Those with lower commercial context – daily news and Web-based email – earn much less. Once Axon has identified a consumer as a car-buyer, Axon can target a car ad to her even when she is viewing the daily news on a partner's website.

Provides the most complete view of consumer interests.

Axon can provide a robust understanding of consumer interests by understanding their behavior across the Web. While other systems can provide glimpses into consumer usage patterns from behavior on a site or two, Axon illuminates the most complete view of a consumer's online interests resulting in more than a 15 fold increase in the ability to automatically personalize for the consumer.