Claria
Engage Your Audience
About us
Claria was founded in 1998. The company successfully built an advertising delivery platform that served extremely targeted ads. Claria revolutionized the online advertising industry by introducing its contextual and behaviorally relevant model, resulting in unparalleled ROI for advertisers. This garnered the use of the ad delivery system by many of the nation's Fortune 1000 companies.
In late 2005, the company broadened its focus from making advertising more relevant to making the whole Web experience more relevant. This was driven by a vision that Claria's core technology can provide a much better online experience for consumers. Claria went on to develop a patented personalization platform that engages consumers by providing them highly relevant content and ads.
Increased engagement
Claria released PersonalWeb in 2006 to prove the theory that consumers would engage with highly personalized content delivered to them automatically. PersonalWeb is a customized home page that learns the interests of consumers then displays content based on those interests, and serves as the proving ground for Axon.
Over 800,000 people tried PersonalWeb in its first year. Usage patterns and feedback show that when consumers get highly personalized, relevant content they interact with it at rates of up to three times more than with non-personalized content. When shown personalized ads, click through rates increase up to 15 times versus untargeted ads.
Try PersonalWeb now
Since its beginning, Claria has served millions of online consumers and more than 1,000 advertisers as a pioneer in behavioral marketing and a leader in personalization technology.